Philosophy

The web should make people more productive, happier, and more connected. You open it to do something, to reach someone, or to learn something, and then you can leave.

Much of the web works the other way. Your attention is taken and sold. The page is built so you stay longer than you meant to, because a large company profits when you do.

Sedo exists to protect people from that. You get back control over how you use the web, instead of being pulled into an environment built to hold your attention.